ITV Broadcasts It's First Nationwide Corporate Branding in 1989

ITV 1989 Generic Idents



Before 1989 on ITV, the various TV regions around the UK, broadcasted their own ident, such as you're Central, Yorkshire, Thames, London Weekend Television, Scottish & Grampian, broadcasted under their own names and idents. This is probably my favourite ITV look because I find it more boombastic, than it's more subtle and blander re-tunes in the late-90's and 2000's. Either that or I'm just old. It's the music I like the best and the graphic morphing at the beginning works well too. Some regions refused the corporate image such as The Channels, Ulster, Anglia and TVS, however, other regions outwith "The South" which already had strong branding like Grampian and Yorkshire, opted out of this generic approach gradually.

This is a rather long clip, but you really have to watch only the first 30 seconds, because it's really the same one over and over again, but with the "V" in ITV, in different colours, representing the various regions colours.